By Cecilia Chow/ EdgeProp Singapore July 30, 2020 6:00 AM SGT
Following the preview of Forett at Bukit Timah over the weekend of July 25-26, Qingjian Realty (South Pacific) Group and Perennial Real Estate Holdings are targeting to launch the project on Aug 8 — the eve of Singapore’s National Day.
Sales will be conducted through a balloting system — but in this case, it will be hosted on Zoom and streamed live on Facebook. Those who have submitted a cheque as an expression of interest ahead of the launch can tune in from anywhere, says Yen Chong, deputy general manager of Qingjian Realty.
“It’s going to be interactive and entertaining,” says Chong. “We will have a prompter to indicate units that have been sold. There will be entertainment by celebrities and special lucky draw prizes that day.” She will also have a virtual “thinking box”, where buyers whose choice unit has been taken can proceed to consider alternative units. This will allow the queue of hopeful buyers to move along, she adds.
While the launch will be broadcast live from the Forett sales gallery, the property agencies —PropNex Realty, ERA Realty Network, Huttons Asia and SRI — will also be Zooming in from their respective locations, with video clips of the project by the various sales representatives.
The reason for livestreaming from multiple locations is partly due to the Covid-19 safe management measures which limit the number of people who can be physically on site at the Forett sales gallery, Chong explains. While it may pose “logistical challenges”, the virtual launch will be a major coup for Qingjian, perhaps changing the way developers launch their projects.